Digital Marketing is not saying anything new when we say that the digital channel is increasingly necessary for any business. However, when it comes to getting down to work, doubts arise: what will be the most profitable, what will work best for us, what is really essential, and what can we leave it for later … anyway, where to start?

What is clear is that not everything works for everyone, and each company must find the most appropriate digital marketing strategies for its type of activity and market, and above all, prioritize them according to the need for short, medium, or long ROI. finished. In this article, we explain precisely that: How to evaluate each digital strategy.

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The Web

The web is not seen as a strategy in itself, but it is essential as the basis of any digital marketing strategy. This is where users can get to know us and what we offer them, establish a relationship of trust, and become clients. We need to ensure that the website is up to date both technically and in terms of navigation, architecture, and usability, that the content is correct and sufficient, and that the messages clearly convey our value proposition. In e-commerce, in addition, there must be a clear and transparent purchasing process from start to finish, including after-sales communication.

Keep in mind that the web will be where we lead SEO, SEM, social media, inbound traffic … If this base fails, the rest of the investment we make in marketing will not be profitable. So first, invest in a good website.

Seo Strategy

Another big question: wasn’t SEO dead? Or was it the content? Neither one nor the other. The first thing to keep in mind is that an SEO strategy is necessary, but it will give results in the medium and long term, so if we want a quick return on investment, it will have to be combined with an SEM (Internet advertising) strategy, either with Google Ads or social advertising campaigns, because it has a faster return.

However, an SEO strategy is essential so that, in a very simplified way, our website indexes correctly and achieves a good organic positioning in Google search results. Thus, from the moment we have our website active, we must work on technical referencing (meta descriptions, links, loading time …) and combine it with a content strategy to gain ground little by little.

Sem Strategy

An SEM, or Internet Advertising Strategy, will help us increase results relatively quickly. Especially for specific campaigns, as in the case of electronic commerce. Here it will be essential to choose the right channel, for example, between the different Google options (search, remarketing, shopping …) or in social ads, where you will first have to choose the network, then between the different types of campaigns that we offer to all. For this, we will need to be very clear about who we are addressing. That is, to know our target audience very well. Instead of starting to test with all networks and types of campaigns. Which will cause us to disperse resources and be less efficient. must read 2.06 meters to feet

Sem Strategy

An SEM, or Internet Advertising Strategy, will help us increase results relatively quickly. Especially for specific campaigns, as in the case of electronic commerce. Here it will be essential to choose the right channel, for example, between the different Google options (search, remarketing, shopping …) or in social ads, where you will first have to choose the network, then between the different types of campaigns that we offer to all.

For this, we will need to be very clear about who we are addressing, that is. To know our target audience very well, instead of starting to test with all networks and types of campaigns. Which will cause us to disperse resources and be less efficient.

SEM campaigns are very useful if we want to increase sales. But we must bear in mind that they will require a greater investment than other strategies and that investment will have to be constant as long as we want results (that is. When we stop the campaign. We stop receive orders or contacts). For that reason, it is usually combined with other digital strategies. Which will be more profitable in the medium and long term.